Safety Made Stylish

Reflective accessories, Scandinavian designed. For dusk, dawn and everything in between.
Visibility made simple. No charging. No fuss.

Low light

LiteUp is designed for early morning dog walks, evening runs, rides, late finishes and the hours before sunrise and after dusk. The times when light is low and something reflective makes a quiet difference. Slim, modern accessories that stand out without trying.

How it works

How it lights up

LiteUp bands don't glow on their own. The surface becomes highly reflective the moment headlights, streetlights or a phone torch hits it. They wrap on with a single tap and stay in place while you move.

Where to wear it

On wrists, ankles or arms, or looped onto everyday items such as bag straps, pram handles, dog leads, bike frames or scooters. If it’s round, it fits.

What most people don't know

At dusk and dawn, drivers' eyes haven't fully adjusted. You can see them clearly. They often can't see you until it's too late. That gap is where LiteUp works.

  • Designed as a pair

    One helps. Two are clearer. Wearing a band on each side increases your visibility from every angle.

  • Seen sooner

    Reflective surfaces can be visible from up to 125m when light hits them. Without it, that drops to around 20 to 30m.

  • Minimal by nature

    Slim, low-key design that works with everyday clothing without adding bulk or distraction.
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